I've actually received presents in cloth pouches/bags, and the pouches have all been re-purposed (one holds my kids extra clothes in the diaper bag) or used to wrap a present for someone else-so gifts of them sometimes do get used. For little items, I have sewn or felted little pouches. I make them look fancy and they act as a a second present. The felted ones also double as a cushion to help keep fragile things from breaking when I ship presents. And, since they take very little yarn, I can make them from remnants from other projects.
Here's two of my pouches, from this (
https://permies.com/t/5876/Homemade-Handmade-gift-ideas) thread:
I'll see if I can take pictures of the ones I made this year.
My extended family (parents, brother's family, grandparents) has never reused wrapping paper, but we use the same roll for years and years. Since my parents get giant rolls of wrapping paper from Costco, my children are literally getting presents wrapped in the same wrapping paper MY presents were wrapped in, 25+ years ago! I had no idea people threw out whole rolls of wrapping paper! My mom would buy specific wrapping paper for each of us and use that paper year after year. It was great, because we could always tell who's presents were who's by just glancing under the tree. My mom also used "vintage" baby
shower wrapping paper from the 70's/80's to wrap current day baby
shower gifts!
We also all reuse the same tissue paper (it gets folded and stored), gift bags and ribbons. What with intermittent baby/wedding showers introducing more ribbons and tissue paper to the family, we never have to by tissue paper, gift bags or ribbons. My mom actually put my grandma's present in the same box, year after year for a food 20 years. And we all give gifts in the same gift bags year after year. When we wrap something and it's not box-shaped, we just find random boxes that we've stored to put it in to wrap. Getting a glass vase inside a blender box, or a scarf in a cereal box, is normal occurrence in our family. Since everyone in my extended family is very frugal, we all love prepossessing the wrapping accouterments. My mom will make fancy ribbons on the presents out of cloth ribbon...and everyone in our family reuses them. I also save every random piece of ribbon that comes on things (like ribbons that come "wrapping" a store-bought blanket) and use those to wrap presents. I also decorate presents with extra yarn. I also challenge myself to use as little tape as possible--sometimes I've gotten by without using any!
The hard thing about wrapping presents is that you have no idea what the receiver is going to do with your wrapping. They may toss out your bags, or reuse them. They may compost or recycle brown paper, or just chuck it.
In a way, wrapping presents is an input/output thing, kind of like nutrients in our garden. We get inputs of wrapping, gift bags, ribbons, tissue, boxes when people give us presents. We can usually keep those cycling for many years in our family's "ecosystem." But, when we give gifts outside of the family, it's an "output." We don't know how those things will be used; if they'll be re-purposed or recycled. And, it's not something we can really worry about tooooo much, I think.
As far as I can tell, our options come down to:
(1) Try to reuse as much as we can of our things so they are not wasted, (reusing ribbons, cloth, yarn, ribbon, paper sacks, etc)
(2) Try to use compostable things that will break down quickly if added to a landfill and/or (using twine, cotton, brown paper, paper sacks, etc)
(3) Try to make the wrapping so nice they're more likely to want to use/re-purpose it (making pouches, fabric wrapping "paper," using towels or receiving blankets as wrapping, etc. This often takes as much money or time as buying/making the actual present!).