Kenneth Elwell wrote:Make sure it is legible from 50 feet away...people are viewing this from across a street or from a moving vehicle. I have taken photos of lettered trucks for future contact.
Make the lettering large enough, and easy to read... small details (fancy serifs, shadows, outlines) all confuse the letter forms and make it difficult to read.
HIGH contrast, like black on white/white on dark color, is easier to read than something lower contrast like green on yellow, or worse like yellow on white. Squint or take a black and white photo, and see if it still works well.
Consider those posts on the walls of the trailer. From an angle, they block the view of some of the rest of the panel. I might make a sign on a panel or a banner that mounts over the posts to have it flat.
Side benefit of this is if the box is damaged, you can save the signs. You could also use the sign the other 10 months of the year as a jobsite sign, or at a tradeshow or fair; or you could demount it for safe storage so it lasts longer. (also easier to paint it? not on the trailer, indoors, on rainy days...)
Small details/narrow spaces (like in the A H of the roots in your logo) are hard to distinguish. Exaggerate the spaces, and/or narrow the lines of the A and H, make some sketches and try out some different versions.
If you use the same logo other places, it might need further adjustment (level of detail, B&W only).
Kc Simmons wrote:I'd just provide access to them as a component of the feed, and trust the animals to know if it's safe, and in what quantity; as they'll avoid toxic stuff(usually) if they have other options.