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I wish to make it clear that I like the idea of promoting lots of things in lots of ways here.

I like the idea of promoting:

  • web sites / blogs
  • products
  • workshops
  • convergences/conferences
  • PDCs
  • books
  • DVDS/videos
  • kickstarters
  • groups
  • seeds and starts
  • singles ads
  • real estate
  • and lots lots more


  • Some web sites (and especially forums) want to make it seem like there is nothing in the world except for that one site. I, on the other hand, like the idea that permies.com is packed with information about every other permaculture and homesteading site in the world. And I fully embrace the idea that this site is a community for a certain flavor of odd ducks, while there are a thousand other sites that serve other flavors of odd ducks. We are one community out of many. And we like knowing about all the others. I want permies to be the richest place to find out about workshops and PDCs all around the world.

    Facebook and other social media sites are making it progressively more and more difficult to let your audience know about your stuff unless you fork out oodles of money. You could have thousands of followers on your page, and only 300 of them see your post unless you pay to boost it. Permies is not like that at all. In fact, I feel both free (and not-free) advertising efforts will go a lot farther here on permies than elsewhere.


    First, be aware of all the free advertising you can do here at permies.com:

  • make a media rich thread about your organization/website/book/thing/whatever
          - if you buy a piece of pie, you can add your thread to more forums
          - every reply to your thread, bumps it to the top of our home page!
          - reply to it every few days with new info or videos about your thing
                - put our social media icon on your site and link it to your thread so it gets bumped more!
          - in time, your thread could become "best" and appear permanently on a forum page
  • offering freebies to our pie people gets you listed to our heavily advertised pie program!
  • put a link to your stuff in your signature and write lots of excellent posts!
  • offer stuff in our book/dvd/event/pie promotions
  • get your stuff lined up for a review. Provide some of your stuff to our reviewers: book reviews or product reviews
  • give your stuff to some of our staff and hope that they talk about it a lot
  • check out our paid advertising stuff below and arrange a media trade. Banner-for-banner, or mailing-list mention for mailing-list mention, etc.
  • if we like your stuff, and you set it up in our digital market with a 40% affiliate fee, we might advertise the hell out of it.

  • Oodles of details here.


    The paid stuff:

  • We have been having massive success with thread boost. You create a thread for each product, or about your company, and then use a toolset to boost the thread. It is a technique that fits well with our users - and now they learn about your products and your business as it is comfortable to them.
  • banners at the top of the forums, plus get in on the big list which is linked to from every page
          - a 75% discount on impressions for linking to your permies.com thread instead of your site
  • Buy Thread Boost on a thread you've made here on permies
  • sponsorship in the podcasts
  • a paragraph or so in the daily-ish email
          - a 75% discount for linking to your permies.com thread instead of your site
  • a "tiny ad" in the daily-ish email
          - a 75% discount for linking to your permies.com thread instead of your site
  • in-forum links
          - a 75% discount for linking to your permies.com thread instead of your site
  • banners/offers throughout the content at richsoil.com
  • producer credits/mention in upcoming youtube videos
  • arrange to do a product giveaway or book giveaway and have a mention of your product/book at the top of the forums all week, and a mention in our weeklyish email (which goes out to over 63,000 people)
  • run your video at the top of our forums
  • we might be convinced to add a bumper sticker for you
  • adding magic love to your thread so it gets more attention
  • adding a mention of your product in wiki pages that can only be edited by staff
  • Do a lot of the free stuff for you
  • buy pie and give it out to folks that mention how great your stuff is
  • buy pie and give it out to folks that might like you and your stuff



  • Thread Boost

    Thread Boost allows you to choose exactly how you want to promote your thread about your business/event. There's options for every price point. Here's just some of the options:

  • Similar Threads--have your thread show up on multiple related threads in their "similar threads" section
  • Auto-link--Select a word or phrase, and a ‘look-up’ will be done to find out how many threads contain that phrase
  • Add to more forums--Add your thread to one or more other related forums.
  • DX5 ads -- DX5 ads are the tiny ads that appear at the bottom of every thread. You can chose the wording of your ad, how often it shows up, where it shows up, and a lot more!
  • Tiny ads for emails--DX5 tiny ads in all of the emails that get sent out.
  • ...and many more options!


  • Find out more here!


    DX5 - Self Service In-Thread Ad Terminal


    This service we're allows you to create your own simple ad, right down to the number of impressions. Simply enter the information into the online form, submit payment through Paypal, and your ad will immediately start running.

    Here's what these ads usually look like:



    They appear at the bottom of a thread, with a random line of what we call 'silly text'. The original version, DX1, was just that simple, however, DX5 has conversion rate optimization built into the software. As your add runs, the CTR is tracked alongside the text that is run with your ad. The text with the most effective CTR gets run the most, and the process continues to sharpen and fine tune itself.

    To create one of these ads, click here.

    If you have a web site and you would like to do some media trade, please contact gir at richsoil.com

    If you are all ready to part with coin, please email paul at richsoil.com.

    Thanks!
    COMMENTS:
     
    gardener
    Posts: 2123
    Location: Olympia, WA - Zone 8a/b
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    Are there any advertisers that would be willing to share some of the stats that they got from running an add on permies? Say number of clicks, associated sales, how long their add ran, etc. Having an example might help people who are not familiar with advertising understand why they might want to run an add here. Just a thought!
     
    master steward
    Posts: 32709
    Location: missoula, montana (zone 4)
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    Daron Williams wrote:Are there any advertisers that would be willing to share some of the stats that they got from running an add on permies? Say number of clicks, associated sales, how long their add ran, etc. Having an example might help people who are not familiar with advertising understand why they might want to run an add here. Just a thought!



    I think most of the advertisers, come and advertise, but don't participate in this community outside of their own threads.  

     
    Posts: 33
    Location: Peotone, IL
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    I'll share my stats. This is what I've received so far. My ad was posted on August 29 and it's September 17th today.

    #1172 DX5
    Stats
    Impressions: 22,725
    Regular: 8,450    Mobile: 14,275
    Clicks / CTR: 732 / 3.221%
    Regular 536 / 6.3424% Mobile: 196 / 1.3729%
    Unique: 98 Solo: 59

    My ad(s) have been seen 22,725 times and clicked 59 times. This traffic matches up to what I'm seeing reported on my Etsy site. My ad runs in 5 states of the USA according to my settings.

    According to an explanation that I have received in correspondence with Paul, which I'll likely botch in the paraphrasing, the "Regular" and "Mobile" numbers for Clicks/CTR can be disregarded, more or less. The "Unique" and "Solo" numbers represent something like an upper and lower end of the actual human clicks my ads have received. The discrepancy, per my understanding, is due to factors largely beyond the control of permies.com, and is attributed to scripts run by advertisers that appear to exist in order to inflate the number of clicks any site receives.

    Solo = approximate "number of human people who have clicked the link".

    Unique represents same group as Solo but allows for some counting of multiple clicks from one person on the same link.

    Other advertisers should know that I have received substantive, helpful replies to the few concerns I've shared regarding my ad, which were mostly about my regional settings and stats.


    Minor Points:
    *   I do notice that each time I have edited my ad, the ad no longer runs until approved by a staff member (which is acceptable practice). After a 3-4 day wait for someone to approve the change, however (including weekend) I do contact permies staff directly with the same request, after which my ad begins running again.  My edited ad is currently in need of approval...!   So maybe I won't edit an ad on Friday if I'm hoping to get clicks on same Friday, unless I hear differently.

    *   I just edited my ad to include the lower 48 states, and received an error after submitting the change. My changes didn't save properly.


    Lastly, just for comparison, I'd like to mention that clicks on Google's various ad services cost around $0.60 per CLICK, and by comparison I feel I'm getting a better deal and a more targeted audience. Also, I don't know who all these other advertisers are, but I like permies.com and I personally have been hanging around.   :)
     
    steward
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    Thanks for sharing your experience, Patrick!

    Patrick Bales wrote:*   I do notice that each time I have edited my ad, the ad no longer runs until approved by a staff member (which is acceptable practice). After a 3-4 day wait for someone to approve the change, however (including weekend) I do contact permies staff directly with the same request, after which my ad begins running again.


    We just made a change to the forum software to make this easier for you and everyone who runs DX5 ads.
    From now on, there is no waiting - you can edit your DX5 ads willy-nilly and your edits will happen immediately without a wait.
     
    paul wheaton
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    Google's various ad services cost around $0.60 per CLICK, and by comparison I feel I'm getting a better deal and a more targeted audience



    I just wanna run the math a bit to see how we compare.  We sell our stuff by the impression.  So far you have had 22,725 impressions and 59 clicks.   Our prices at the moment for direct DX5 are:

    $50 for 50,000 impressions ($1 per thousand)
    $100 for 150,000 ($0.67 per thousand)
    $250 for 500,000 ($0.50 per thousand)
    $500 for 1.5 million ($0.33 per thousand)
    $1000 for 5 million ($0.20 per thousand)

    So far, it seems like you are getting 2.6 clicks per thousand.  So that would be $0.38 to $0.08 per click.

    And for DX5 via thread boost, the prices are:

    $0.10 for 1000 impressions ($0.10 per thousand)
    $50 for 1 million ($0.05 per thousand)

    So that would be $0.038 per click to $0.019 per click.  And there is currently a 40% discount for orders over $1000, which would bring the price down to a penny per click!   Of course, the user goes to a thread instead of directly to your site.  But it does seem that if the user then goes to your site that the conversion would be much higher.






     
    paul wheaton
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    The clicks that we measure are the actual clicks that we record.  For years this was perfectly accurate.  And then about seven years ago the recorded clicks went up, but the number of people that actually arrived at the site stayed the same.   It took us months to figure out what was going on.  

    We would record 1000 clicks.  And the client would report getting 100 visits.  

    It turns out that there is some sort of twisted .....    program ....   (app, computer, system, bot ....) out there that wants to show that some other site is getting traffic from a reputable site.   And they want to push that information into google analytics.   So they make a browser go to permies and click on an ad.  And then trigger the ad counter stuff and do the redirect to the final destination - only the browser redirects to some other site instead.  So we count the click, but the real advertiser doesn't get the traffic.  The real advertiser gets the traffic for real users, but they don't get the traffic for fake users.

    So we added to our algorithms.  

    1000 clicks
    120 "unique" --  so the 1000 clicks came from 120 unique IP addresses.
    100 "solo"  --   about 20 IP addresses had a whole lot of clicks and 100 IP addresses had just one click.  



     
    Where does a nanny get ground to air missles? Protect this tiny ad:
    Rocket Mass Heater Plans - now free for a while
    https://permies.com/goodies/7/rmhplans
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