The idea is to expand the earlybird thing from previous kickstarters into:
super earlybird
earlybird
six rounds of "bonus"
Suppose we have 40 fun things to offer in the earlybird stuff again.
So maybe we offer all 40 things as super earlybird (first 3 days) - complete with a "click here for details" and in the details we point out that 35 of those things will be offered later.
Then 35 things for the earlybird (3 days) - complete with a "click here for details" and in the details we point out that 30 of those things will be offered later.
Then 30 things as "bonus goodies" if you back in the next three days - complete with a "click here for details" and in the details we point out that 25 of those things will be offered later.
Then 25 things as "bonus goodies" if you back in the next three days - complete with a "click here for details" and in the details we point out that 25 of those things will be offered later.
etc.
If you look at
this chart you get the idea that we did well in the first few days - probably because of the earlybird. And the last few days - mostly because of the stretch goals. In the middle we got a lot of visitors, but not a lot of backers - so I am curious if this "bonus" system will make a difference.
So I'm wondering if we offered bonus goodies throughout the kickstarter, maybe we would keep those numbers high for the first 20 days or so. I think that this will change nothing for the people that are on our mailing lists, but it might make a difference for people coming to the kickstarter from other directions.
Just yet another experiment - my noggin keeps coming up with this stuff. What do you all think? Good idea? Bad idea? Ideas for optimization?