Ah, on another note there are some cool things happening within this field around me:
Our library has a "Book Repair Day". You can bring one book and they will repair it, cover it, and finish it as they would a library book.
A museum in a city near by has a "Toy Doctor" event that happens every now and then, you can bring a toy and if it is repairable and parts can be found they will repair one toy for you on the day.
Seeding these ideas, or publicizing them especially through libraries, museums and other public facilities can definitely spread the culture.
Rental workshops, Maker labs, robotics classrooms, and other technology oriented spaces would also be a great place to host similar events. The more makers and repairers and tinkerers get people excited, the more people will get on the bandwagon.