Permies,
Some of you know me and some don't. My name is Sergei, I'm an author/filmmaker/YouTuber and a lot of other things. I've been uploading to YouTube since 2007 and living the dream as a full-time creator since 2009. For the bulk of those years nobody knew how to describe my career choice (myself included). This lead to countless awkward/clumsy conversations with acquaintances, family, friends and strangers. I suspect most people just thought I was lazy and didn't want to work a "normal" job like everyone else. At least that's what my in-laws told me right before we got into a three and half year feud, which almost destroyed my relationship with my wife (don't worry, we're much better now).
Eventually, I got comfortable with being mis-understood and learned to brush off the dis-satisfaction of others while pushing forward and pursuing my goals of building residual income, creating value for others and being maximally free. As I built, my efforts were rewarded with view counts, free products, open doors/opportunities and even a little money.
Then something crazy happened... Something in society shifted rapidly and YouTubing became cool. Around 2017/2018 I started hearing people (especially 13 to 25-year-olds) say things like: "I want to be a YouTube Influencer when I grow up." I've certainly heard adults say this too, but it seems more consistent from younger generations. Even my in-laws changed their opinions about me and apologized for not understanding what I was trying to accomplish. This felt AMAZING, I'm not going to lie.
Long story short, my mind was/is blown from this 180-degree turn of events.
And just when I thought it was going to be smooth sailing, all my winning stopped. Social media platforms implemented ever-changing rules and regulations, which cut off access to my audience(s). Access that I worked really hard to amass. For example, despite having 196,000+ subscribers on my channel BoutenkoFilms in 2023, my viewership is pathetic and much worse than it was years ago (when I had a measly 13,000 subs). I've noticed this trend across YouTube, Facebook, Instagram, Reddit, Tik Tok and Kickstarter.
This is stressful and completely deflating. So, after 16-ish years, I'm quitting (at least in the full-time capacity).
Before I go, I want to tell the truth so that future creators can have the opportunity to consider all of the pros and cons of such a career. Hopefully this will help folks make better, more educated choices as to what YouTube is and how to approach it. Two days ago, I published a new video doing just this. I'll link it below for those interested.
I'd like to emphasis that
it's not my intension to dissuade or discourage anybody, but rather to share my experience. I've been thinking about this for a long time (years) and finally realized that I miss the real world. I'm sick of being alone all day and staring at computer screens. So, I'm restructuring my life (effective immediately) to be part of the physical world again. And so far it's going really, really well! 🚀🕺🤸‍♂️