I think what’s going on here isn’t exactly new, only the target, beef, is new. I believe there will always be people or groups of people, perhaps even cabals, who want to decide what other people should do and use power, influence and junk science to persuade. If we look back in history for examples, the sugar industry might take the spotlight. One day it was decided by scientists that fat was unhealthy and increased heart disease, and a low-fat diet promoted good health, but this research was secretly funded by the sugar industry which included bribing Harvard scientists(1,2,3)
. With evidence amounting 60 years ago showing sugar to be the likely culprit behind the increase in preventable disease, big sugar industry needed to maintain their position of power and profits. It’s now understood that fat plays a critical role in good health (4,5)
I don't want to derail this thread and keep the focus on meat. I mention the above as an example in reference to:
nancy sutton wrote: Who are the 'they' who would benefit, because 'they' obviously think they 'can' drive down meat production and consumption. Hmmm....
I don’t know who the “they” are behind this traducing campaign against meat, but I’ll wager a bet that money is the root of the vilifying tactics, which I believe come from a louche group with vested interests. Like everything happening in cycles, I think one day this anti-meat house of cards will collapse and those behind the non-information, half-truths and downright lies will be revealed.