New website! Timber Framing Feedback please

So ... the video showing the actual shed ... makes me nervous.
to me here's what I see:
that's a massive load ... all that earth
the support beams don't look up to the job. Inside me feels: uh-oh! that's gonna fail!!

There's a saying
If it LOOKS too spindly, it IS too spindly.

So, I'd love a reasoned, experienced counter-voice that I can process through my nervous self to bring me to a state of ease.
I imagine I'm not the only one, but then again, perhaps I am.

But you asked, so here's my voice.

By the way I delighted in SO MUCH on the page ... the wording frequently brought a smile.

I loved
-- Paul's slow pace voicing the key points in the video and
-- the sound effects in the animation of timber falling into place.

All this wording appealed directly to my own heart:

The use of roundwood, both in timber framing and genera
l carpentry, has several advantages – it is
+ environmentally friendly, it
+ provides stronger more robust structures, and
+ adds a
- unique aesthetic and
- rustic charm

that cannot be achieved with milled lumber.

Create works of
unparalleled
-- natural beauty and
-- durability and start your journey towards roundwood craftsmanship today! 

So, I was charmed and inspired and in awe ... just the bit about .... Yikes! It looks like it'll fail!!

It's beautiful! I feel like a header and drop down menu to navigate more efficiently than scrolling might be an improvement. If I did not know permies I would be weary of making a purchase on this page. I think a header identifying the site  and giving an option to quickly see more of the page and it's purpose and creator  could make it feel a little more official and trust worthy.

Are these physical products? I feel like people might complain because the advertisement isn't very clear. Perhaps saying  pdf plans and digital download of the movies would be better if they aren't physical copies. The pictures of the plans give the appearance that it is a physical paper book.

In the bottom paragraph before the purchase options the word experience is in a different font or size or italicized? I am not sure and it may have been intentional but it doesn't make sense to my dumb consumer mind

Edit: I see now that experience is a hyperlink to a permies thread but it wasn't immediately apparent to me when reading.

I agree with Clay, it could use more identification and qualifications given at the top of the page te establish credibility. Also, the odd type differentiation for links would have escaped me if these comments hadn't pointed out that they are links.
I would like a simple sentence that says you can buy either movie, or a bundle of both with plans. Tell me there are three options up top, or I am wondering and trying to track what all is being offered and how prices compare.
How about a paragraph on what can be/commonly is built with roundwood? More pictures of buildings in the wild would also help.

Looks awesome, Andres!

The animation of the log picnic table is cool. But I wonder about including the low tech lab movie in the website. It is all cohesive and then you suddenly mention that bit. And the link out to permies.com is maybe not advisable. The purpose of landing pages like this is on getting the customer to cilck on the 'buy' button, not lead them away to other places with more words. For that reason, I'm not for the top bar with all the links to our other pages either. Instead, we should have all these links on permies.com homepage or the PaulWheaton.com homepage or richsoli. Marketing experts (of which I'm not) all say the same thing. But if PW wants to try it this way, why not?! Sometimes, the trick of a successful marketing campaign is doing the opposite of what is expected.

I agree the low tech movie plug is a bit odd, not that it shouldn't be there.  Maybe just smaller, and with some hook-line, like, "If you like round log timber framing, check out the movie of the latest Low techlab Jamborie and find other cool XXX"  Not sure what XXX should be, ?ideas, ?useful experiments in low tech solutions, probably somewhere in between those two.

Thanks everyone, appreciate the input! Please keep it coming :)

Thanks everybody for all this amazing feedback! Were implementing!!

It looks nice and I think the scroll is ok, taking into account that there an not that many projects and options. Maybe for further projects you could add some project list with a jump to project feature.

Also, regarding the content, i would have liked (and expected) to see some engineering/strength specifications for roundwood building: like charts for thickness and span, loading limits etc.

My first thoughts are something like this:

This looks like a pretty decent product page, maybe a few tweaks over time could make it a great one, such as a few anchor links at the top to each product or subject.

The largest miss I see is the lack of a proper landing page:

When you run a Kickstart you usually start with and intro to who you are and why the viewer should care, and since this isnt a permies subpage, i think that should be done here.
so I imagine the landing page would read something like:

HEY! I'm Paul Wheaton, and I'm bonkers about permaculture! In permaculture, we're always looking for the best design to accomplish our goals. In my area and with my resources, I feel like roundwood timber framing fits the bill perfectly. So over the years(since YYYY to be exact) I have taken it upon myself to learn what I can about this beautiful, yet sturdy and wildly eco friendly way to build things. With the help of an amazing community from around the globe, we have built projects X, Y and Z.(pick 3 that are really popular)
Because I want to infect the world with more awesome buildings made with roundwood,  me and my friends created this site to show you what we've done, and hopefully get you building a few projects if your own.

Check it out!!(link to homepage or product page, what have you