paul wheaton wrote:
Please get someone else to write this section for you.
I think you just volunteered to take a stab at it.
S. Bard wrote:My job is closely related to the publishing world, so here’s my two cents:
. . . "Having a dedicated webpage for your book with a fresh looking lay-out will also help, so if people are searching for your book, they immediately get to the right place."
I totally agree with S. Bard on this one. The permies website is like a comfortable old wofati clubhouse with worn leather couches and a cozy rocket mass heater. It's homely, functional and not too posh so we feel quite comfortable putting our feet up on the coffee table. I wouldn't change it. When we are here we are preaching to the interested and converted. They are here because they chose to come here, are interested and even knowledgeable about permaculture and they are going to be pretty comfortable in here too. HOWEVER when preaching to the unconverted, uninterested, and those who really NEED this book, we are going to be wanting to send them to something that looks a bit more like the kinds of websites that they would usually order books from - like Amazon. If we want to make use of your affiliate offer Amazon is not an option. So I would suggest that you have a dedicated page somewhere with a crisp clean look as a landing page for your book sales. A single page site with payment options is perfect.
My second suggestion is that you update the 'About the Author' section on Amazon and on any potential landing page for book sales. Right now it reads "Paul is a giant doofus in Montana who is bonkers about permaculture. He won't shut up about permaculture. On and on, every day...it's annoying. He has gone so far as to make a 3-DVD set that is just about the earthworks for permaculture gardening. And not only did he make a 4-DVD set about rocket mass heaters, but he made ANOTHER 4-DVD set about rocket mass heaters. Why on earth do people need 8 DVDs about something so simple? If you think that is ridiculous, take a look at his 177 hours of video of a full Permaculture Design Course and Appropriate Technology Course. Then there are the cards. Okay, the permaculture playing cards are pretty cool. Before all of that, Paul created hundreds of podcasts, YouTube videos, articles and other bits and bobs about permaculture. That should have been the first sign, right there, that health professionals should have stopped all this. That, or his 26,000 forum posts at permies.com. And he has at least that many at his other site, CodeRanch.com. Oh yeah, he used to be a software engineer before all this permaculture stuff." Whoah! Why on earth would a millennial want to read something written by a very annoying big doofus that health professionals should have put a stop to ages ago? Please get someone else to write this section for you. Us permies are used to your very special brand of self deprecating, acerbic humour and we know and love you for who and what you are. But it's not going to sell your books on Amazon or to a large demographic who really need to read this book. Maybe start with the bit about being a software engineer and do a bit of company name dropping. That will get there attention and show that you are capable of critical thinking and systems design. Follow that with a more flattering CV. Just my two coins worth. I have to also confess that after years of having 'join Paul's affiliate programme' on my 'to-do' list I'm finally getting around to it as, with the quarantine in place, I now have the time on my hands to do it. It's also in my best interest to have a more sell-able product to refer potential buyers to. Getting off my high and mighty soap box now. Most of the time you do a darn good job. Thanks for writing the book Paul and Shawn.