Marketing and publicity goes awry when it’s executed without humanity or concern about its overall impact. As an artist, you already think about the perceptions, desires, and inner life of others, so you’re ahead of the game. As you narrow in on a promotional strategy that works for you, double down on your sensitivity, but don’t give into insecurity. Make your moves to meet your goals, and then get back to making.
Some more about this article. I think it has a great start:
You did it! You fought procrastination, self-sabotage and sleepiness to bring something new and creative into the world. This in itself is wonderful, but if you want others to see what you’ve made, you’re not done yet. Now you have to tell people about it.
There's a lot of things to think about when promoting your stuff. More importantly, how to promote your stuff so people like it. Here's something I wrote elsewhere:
1. Every community is unique. Learn about the community before promoting your stuff!
2. Established members of a community have an easier time of promoting their stuff for two reasons:
a. by participating in the community they learn what kind of posts are received well
b. they develop a reputation within the community
3. Provide quality content BEFORE promoting your stuff. Ask interesting questions and for every question you ask, try to give back to the community by answering two questions that you know the answer to (but don't talk out your ass or you'll get caught out).
4. Try not to write in terms of absolutes. Saying something is "true" or "wrong" when other people have experiences that contradict such claims, gets people's backs up and makes them less likely to respond to you in a positive way later.
5. When it does come time to promote your stuff, don't be a spammer. Posting to every single thread that comes up when you do a keyword search for "blue", without reading the thread first to see if it's relevant, is going to heap major hate on your project.
6. Start one thread. Add quality content to that thread. People don't like a post with one sentence and a link - they think it's spam or phishing. Instead, talk about your project, who you are, and why this link is worth clicking. A picture or video embedded in the post helps (another reason why steps 2 and 3 is so useful - it helps you learn how to use all the buttons)
7. Promote with a short signature and link. All those posts you made in step 3 will suddenly be links to your site and projects. - a pithy signature with a "follow" link at the bottom of quality posts both draws attention to your project and googlelove (SEO) on your site.
8. Don't be afraid to talk up other people's stuff too. It shows that you are a well rounded human being that has interests outside their own ego. Just be aware of the community you are posting in and do so in a way that respects that community.
9. have something to offer that is relevant to the group. 10. re-read point 1. This is the most important point.