Win a copy of The Edible Ecosystem Solution this week in the Forest Garden forum!
  • Post Reply Bookmark Topic Watch Topic
  • New Topic
permaculture forums growies critters building homesteading energy monies kitchen purity ungarbage community wilderness fiber arts art permaculture artisans regional education skip experiences global resources cider press projects digital market permies.com private forums all forums
this forum made possible by our volunteer staff, including ...
master stewards:
  • Anne Miller
  • Pearl Sutton
  • r ranson
  • Nicole Alderman
  • Mike Haasl
stewards:
  • paul wheaton
  • Joseph Lofthouse
  • James Freyr
master gardeners:
  • Carla Burke
  • John F Dean
  • jordan barton
gardeners:
  • Jay Angler
  • Greg Martin
  • Leigh Tate

Marketing long distance

 
Posts: 3
  • Mark post as helpful
  • send pies
    Number of slices to send:
    Optional 'thank-you' note:
  • Quote
  • Report post to moderator
Our closest major market is 4 hours away. How do we close the gap?
 
pollinator
Posts: 1428
Location: cool climate, Blue Mountains, Australia
22
  • Likes 1
  • Mark post as helpful
  • send pies
    Number of slices to send:
    Optional 'thank-you' note:
  • Quote
  • Report post to moderator
Is it viable to start a new market - you organize?
  • Likes 1
  • Mark post as helpful
  • send pies
    Number of slices to send:
    Optional 'thank-you' note:
  • Quote
  • Report post to moderator
hi,

Yes it is possible to start your own market.  Assess the local demand for your products, consider running special events that attract people right to your farm and even Internet sales.

Remember to assess your quality of life when considering the value of a long drive and local sales.

🌿Zach
IMG_8166.JPG
[Thumbnail for IMG_8166.JPG]
 
Dan Reimer
Posts: 3
  • Mark post as helpful
  • send pies
    Number of slices to send:
    Optional 'thank-you' note:
  • Quote
  • Report post to moderator
Even the closest market of reasonable size (over 10,000?) is 30 miles away. after that its 90 miles in either direction. Will be checking into possibilities in those markets too. Thanks for the ideas.
 
Posts: 233
Location: Western Massachusetts (USDA zone 5a, heating zone 5, 40"+)
10
urban
  • Mark post as helpful
  • send pies
    Number of slices to send:
    Optional 'thank-you' note:
  • Quote
  • Report post to moderator
How much of a market do you need?  Do you actually need a "major" market (however you're defining that)?
 
Angelika Maier
pollinator
Posts: 1428
Location: cool climate, Blue Mountains, Australia
22
  • Mark post as helpful
  • send pies
    Number of slices to send:
    Optional 'thank-you' note:
  • Quote
  • Report post to moderator
I sell sometimes in front of our local CO-OP maybe you can arrange something similar?
 
steward
Posts: 5521
Location: Cache Valley, zone 4b, Irrigated, 9" rain in badlands.
2138
  • Mark post as helpful
  • send pies
    Number of slices to send:
    Optional 'thank-you' note:
  • Quote
  • Report post to moderator
My marketing strategy is to localize my marketing more all the time. If someone stops at my field, and asks me to pick a few tomatoes for them, that is the ultimate in marketing for me. That sort of marketing really benefits by having a field on the main highway through town.

When I calculate the costs to take vegetables to the nearest big-city market, I have to sell 60 bunches of carrots just to cover the cost of fuel. I suppose that I have to sell that many more to cover wear and tear on the truck. So if I sell only in my local community, then I don't have to grow 120 bunches of carrots per week.
 
pollinator
Posts: 4958
1154
transportation duck trees rabbit tiny house chicken earthworks building woodworking
  • Mark post as helpful
  • send pies
    Number of slices to send:
    Optional 'thank-you' note:
  • Quote
  • Report post to moderator
I think this is one of the scariest issues facing small farmers today, especially market gardens and I fear for them.

Like Dan mentions, where I live in Maine the market gardener can sell their produce locally, but it is a very rural area and the farmers markets are saturated by customers who can afford the higher prices, the poor buy from chain stores, and generally this is a VERY rural area anyway, so in the end for most market gardeners here, the market is 4 hours away in Boston.

But with the Local Buy Local movement in full swing, and showing no signs of slowing down, it puts a hurt on this areas former market. People in Boston want local food, not 4 hours away. And with Urban Farming now rising to the front, with technology and ethically, morally and just as tasty food produced locally competing with Maine food and their traditional market; I fear for my market garden neighbors.

No one is at fault here; buy local is awesome, and I don't blame my neighbors for providing food to Bostonians...Maine used to be the breadbasket of the country after all, but Urban Farming is slowly eroding what used to be our worst/greatest problem; a rural setting. Now with old factories being converted to farms, and vertical up urban farming, a vast amount of open land is no longer needed to grow abundant amounts of food, and a consumer who wants it produced locally can have it.
gift
 
Garden Mastery Academy - Module 1: Dare to Dream
will be released to subscribers in: soon!
reply
    Bookmark Topic Watch Topic
  • New Topic