I think its wonderful of Mr. Norton to lend his voice to such a commercial.
I regret that the impact of this commercial will be deeply heartfelt by those who are already in tune with the message, but its true impact on those who set the rules around where much of our food is produced will be arguably nothing.
Governments know that people care about the environment, and that in the long term it is both socially and economically prudent to build sustainable systems of agriculture, but the system we have now separates the animal/plant life cycle that permaculture seeks to utilize to maximum benefit. Many farms at the turn of the century practiced farming this way, until the tractor came in and made keeping livestock and plants in large monocultures more profitable.
Celebrity endorsement only goes so far, people have to be engaged at a level that motivates them to create REAL change. I see lots of us participating in a system of our choosing which I'm all for. I fear for the rest of society.
When will there be a large scale reconstruction of how big agribusiness is done? I think the answer is similar to that of large scale fossil fuel use.. and since both are horribly intertwined, perhaps it will take a much larger push than we will be able to muster.
All we good people want the same thing, we just all have a different idea of what that thing is.
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