r ranson wrote:I just finished a short video. Normally I would publish it the same day, but this time I want to work on captions, titles, descriptions and all the things that take it from publishing a video to building a youtube channel...
There's a service called TubeBuddy that many YouTubers use to help make thumbnails, track their analytics, compare results to other YouTubers, etc. It tells you what you're doing right and what you're forgetting to do. It also gives you x-ray vision into other peoples' recent performance, the keywords they used, etc. It's a paid service ($7.20/mo.) and, full disclosure, I'm giving you my affiliate link - so feel free to Google it instead of clicking on my link if you hate that I did that! ;)
I don't actually care if you sign up for it, but it's helped me a lot. Definitely worth checking it out the free trial and cancel if it doesn't seem worth it to you. I did that, myself, and still use it for my own YouTube channel. For me, it's worth the price: TubeBuddy.com
I redid most of my thumbnails to match a theme. I quite like it. Come and see. (the video coming out on Sep 15th has my favourite thumbnail so far!
Another thing I've been doing is looking at other people's videos in my area (homesteading textiles) to see what kind of thumbnails and titles are expected - what's doing well, what isn't? It's surprising how many of the top ranking videos are just using the thumbnail youtube grabs from the movie. I could take this to mean that I shouldn't waste time on thumbnails and I'll do just fine. But instead, I'm taking it to mean that by putting extra thought into thumbnails, but being careful not to make them overwhelming, I should do better.
There's one channel I really like in my niche that has more time and more videos on youtube, but her views are inconsistent. I think it's because they just as much time into the thumbnail creation as the video. Their thumbnails are "correct" according to all the youtube gurus I've watched, and yet they miss the mark for the intended audience. My conclusion is that complex or cluttered thumbnails don't do so well for my niche.