So I decided to play with SEO by changing some keywords, the thumbnail image, and description. which got me here. It's really neat that Etsy lets me have two of the same listing so that I can play with SEO without loosing out on any existing SEO.
I went two steps further. I put the book on half-price sale for a month and I bought Etsy ads for the two listings to improve my analytics of the views to clicks ratios.
Etsy ads are charged by click, and I set my maximum budget of $1 per day. I'm not reaching that budget which has me very worried that there is still a lot more work to do on this.
Two things I think would help me out
1. if I could get half a dozen purchases and reviews for this product (the one with the new photo), it would make Etsy search love me more. But I don't know a Etsy-legal way to go about doing this.
2. I will probably need to up the price substantially when the sale is over. When I sell (and buy) on Etsy, I notice that the price of the item directly corresponds with the perceived value. I was going to up it to CAD $10 or $12, but the podcast I'm listening to suggests that over $20 sells better. But I don't think it's worth that much. I'm still undecided on this path.
After about 5 days, here's the breakdown of the ads.
Since the old (black and white) listing is older, it's got more love from the search, so it's getting more views and clicks. But if you look at the ratio of views to clicks, the new one is doing significantly better.
I'm going to run the ad campaign for a week or two longer so I can get the feedback about the keywords people are using.
So that's really useful information. I think you should make 2 duplicates of the listing and start using tags from your description. Your description has a lot of good phrases and words that may do well in search. These may be good: bleach free, mold, non-toxic, nontoxic/non toxic, ecofriendly, gift, natural, toxins, alternative, zero waste, low waste, unclog drains, food safe, vegan, cruelty free, affordable, frugal, homemaking, housekeeping, hippie, etc.
I'd see what tags your competition is using too.
I am just brainstorming here, no real knowledge of etsy to back it up...
There don't seem to really be any search strings that imply people are seeing this ad because they are actually looking for something related. That's obviously not great...
So maybe literally nobody is searching for your book specifically, on etsy... yet.
And in that case it would not help much to get the seo stuff just perfect for those nonexistant people to find the book... and the current seo setup thst attempts to do this, is mostly showing it to people looking for very unrelated things.. and apparently to little avail.
So.. what if you try a different setup, and target people looking for related products, rather than your book? Maybe there are people selling products your suggest in your book, and they have customers who would be excited about your book?
Also, it seems you're getting a lot of false positive search results on fragments of phrases..
Ie, you've listed it as Alpha Bravo Charlie, and then someone has searched for Romeo Delta Bravo... and up comes your listing...
Maybe this implies the search engine is too dumb, or poorly configured, to handle phrases... meaning individual keywords are are preferable?
...that does not sound like an easy goal.
'Theoretically this level of creeping Orwellian dynamics should ramp up our awareness, but what happens instead is that each alert becomes less and less effective because we're incredibly stupid.' - Jerry Holkins